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1958 born in Nuremberg, Germany
1986 M.Sc. Psychology
University Erlangen-Nuremberg, Germany
1982 -1986 interviewer and project-manager for several market research institutes
1986 -1999 market research manager for Unilever,
Quaker Latz (Gatorade),
Kraft Foods
since 1999 independent market-research consultant
2001 trained as a process-attendant, changemanager, employee- and management-trainer
Additional current activities lecturer for market research and marketing at Bremer Akademie Nordakademie